Japanese-Swedish mobile phone maker Sony Ericsson has just announced that is selected PHD as its new global media agency.
The leading mobile phone maker says that the collaboration with the company will begin on January 1st, 2012, and that the agreement involves all of the Sony Ericsson’s media investments for an initial period of two years.
For the past ten years, Sony Ericsson
has had as partner the media agency MEC.
“PHD has impressed us with their comprehensive strategic thinking and insight. Moreover there is a strong cultural and structural connection between our two teams,” said Steve Walker, chief marketing officer at Sony Ericsson.
“Our Xperia smartphone portfolio will be a cornerstone of Sony’s four-screen experience, and PHD is the right agency to partner with in bringing consumers an experience that goes beyond smartphones.”
“At present there are few categories more dynamic than the global mobile handset market. Sony Ericsson is an incredibly vibrant and future facing company and is in a great position with its latest Xperia products
,” Mike Cooper, CEO of PHD Worldwide said.
He also mentions that PHD's renowned strategic capabilities and track record for innovative and creative thinking should prove of great help in the new partnership.
The two did not offer additional details on what their partnership will involve, but more info on the matter will be unveiled as the two start working together.
This is yet another change that the mobile phone maker announces in the past few weeks.
Recently, Sony and Ericsson unveiled that the former has bought the latter's stake in the joint venture and that the handset vendor will become a division of Sony starting with the next year.
Following a period of decline, Sony Ericsson
regained some of its foothold during the past several quarters, courtesy of important help coming from its parent companies, and is expected to gain even more market share in the near future.