14 DAY TRIAL // Sony is adamant that the adoption rate for new 3DTV sets will be much faster than the one for regular HDTV ones and that 2011 will be a big year for this technology.
The Japanese company is backing 3D tech will all of its resources, including support for it through the PlayStation 3, content for it through special games, and, most importantly, TV sets that support 3D, through a new series of Bravia devices.
According to the President of Sony Computer Entertainment Europe, Andrew House, all this support will translate into a faster move from HDTVs to 3DTVs than the one from regular TVs to HDTV ones.
"3D is going to be driven by building an ecosystem that's based around content, TV penetration, and so on," he said. "In the UK you are seeing a strong push by broadcasters like Sky, who see enormous potential in 3D. Their track record in driving HD penetration was key."
House does admit that the economic climate isn't exactly helping sales of the pricey devices.
"It is a technology shift against challenging economic circumstances for a lot of countries in Europe. So that is something that makes us pause a bit," he said.
"Rather than saying when the tipping point will be, I do think it will be a faster adoption than the shift from standard to high definition," stated House.
He then talked about how 3D would really help the whole gaming experience.
"I think the benefits of 3D are a lot more tangible in an interactive experience. It is also the one 3D experience that is, to a great degree, not replicable outside of the home.
"Our role is to act as a pioneer, as evangelists and to help developers get the right experience with 3D games. We've done some great groundwork and I think you'll see 3D games come to fruition next year."
Sony already said that it had over 50 games with 3D support in development, and many of next year's biggest Playstation 3 exclusive will have this option, including Uncharted 3: Drake's Deception, Killzone 3 or Motorstorm Apocalypse.