14 DAY TRIAL // This time around it's clear to everyone that Sony is in some deep poop with their PS3. Pulling one out, launching another, all this while the currently available machine doesn't sell one bit. Thus, SCEE is considering structural changes to streamline business operations. This is a last resort solution for the company to try and remain the leader in the video game market, as GameDaily.biz posts this exclusive interview with Nick Sharples, SCEE's Director of Corporate Communications:
"The reason for the proposals is that, although SCEE has successfully faced a number of challenges throughout its history to become a leader of the videogame industry, our industry is in the middle of a period of transition where some of the fundamentals of our business are changing. Chief amongst these is that we are entering a future of increasingly networked and converged entertainment. In order to maintain our leading position in the market we sometimes have to make difficult business decisions. The management of the company has concluded that we need to change our structure, streamline and strengthen our business operations - and that our cost base needs to be significantly reduced."
What Sharples means to say is that a certain number of redundancies may be in order: "We have informed our staff that we are considering proposals that may result in a number of redundancies across the SCEE Group in Europe." So everyone's waiting for the worst to happen. I'm sure it's a very nice feeling knowing that tomorrow will probably end a life's work. But the man clearly explained that laying off some of the staff is a "tough decision" for everyone, as it is the only solution for SCEE to streamline operations and reduce costs. That's that I guess. Does this mean that the PS3 is going to start selling?