14 DAY TRIAL // South Korean mobile phone maker Samsung is reportedly planning to flood the shelves with Windows Phone 7 devices, leaving the Android operating system a little behind.
According to some of the latest news around the Internet, the company would plan the launch of a number of no less than 15 or 20 smartphones in 2011, most of which should be based on Microsoft's new Windows Phone 7 mobile operating system.
A recent article on asiaone.com cites Sitthichoke Nopchinabutr, head of mobile marketing at Samsung Electronics' Telecommunication Unit in Thailand, who said that the company would focus more on the Windows Phone 7 platform than on other OSes.
Samsung reportedly plans the launch of no less than “15 to 20 new smart-phone models using Android, Windows, and Bada operating systems,” basically covering all the platforms it said it would focus on for the ongoing year too.
However, it seems that, the largest number of smartphones from Samsung would run under Windows Phone 7, followed by Android , and then Bada.
“For every 50 smart phones using Windows, it will make 24 using Android and five using Bada,” the news site states.
Currently the second largest mobile phone maker in the world, Samsung plans on keeping the second place ranking on the smartphone segment as well.
“The smart-phone market will see tough competition next year as many more vendors will come in. We are prepared to hold on to No 2 ranking in the smart-phone market. We will be more aggressive, for sure,” Sitthichoke said.
Several months ago, Samsung announced that it would focus on the launch of smartphones running under Android, Windows Phone 7 and bada, and that it would not release any more Symbian-based handsets.
However, it still remains to be seen how exactly this would turn out in the end, as there are great chances that Samsung would announce some changes in its plans, especially since there might be some more Android-based tablet PCs set to arrive on shelves from the company.