South Korean mobile phone maker Samsung Electronics announced today the launch of its Wireless Olympic Works (WOW) communications platform. The company, which is the Official Worldwide Olympic Partner in Wireless Communications Equipment, is delivering publicly a solution that has been built to offer users the possibility to stay informed during the Vancouver 2010 Olympic Winter Games.

The new Public WOW Application is available for download from Samsung’s official Olympic Games microsite here, and is capable of feeding users' need for information, no matter where they are, stated the handset vendor. With the fresh application, fans will receive up to the minute info, news, results and other more. The app can be downloaded for free on any Samsung phone that runs under Windows Mobile 6.1 or 6.5, as well as on the Samsung Omnia II, which will soon be launched in Canada.

“Our focus for the Vancouver 2010 Olympic Winter Games is on linking consumers around the world to the Games using Samsung technology in a way that’s not been done before,” said Paul Brannen, General Manager, Mobile Communications, Samsung Electronics Canada. “Samsung will connect fans through its WOW technology, mobile phones and website to enable people to share and celebrate their favourite Olympic ‘WOW’ moments with friends and family.”

According to Samsung, it has already been delivering wireless technology for communications between officials and staff via high-end mobile phones and WOW since the 2004 Olympic Games in Athens. The application was brought to a new level for the Vancouver 2010 Olympic Winter Games, stated the company, adding that it was packed with advanced technology, new media and improved accessibility.

“We are pleased to continue our sponsorship of the Olympic Games as the Worldwide Olympic Partner for wireless communications equipment,” said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung Electronics. “While we are making WOW publicly available, the platform was specifically developed to support Olympic Games operations and will continue to play a key role in all Games-time communications for the Olympic family.”