SPB Software and MTS Team Up to Offer Customers Mobile TV Solution

Major Russian carrier MTS has just announced an agreement with SPB Software to deliver its customers a dedicated mobile TV solution.

The new deal turns SPB Software into one of the leading providers of mobile TV solutions in Russia and strengthens its position in Eastern Europe.

Under agreement, SPB Software is to provide both feature-rich multi-platform mobile client and scalable server platform for MTS TV, the carrier's new mobile TV service.

SPB Software's mobile TV solution was chosen based on the successful trial, that has shown positive feedback from users.

The complete solution includes a SPB TV client customized for MTS brand, a powerful server system capable of delivering high-quality video stream from content owners, as well as full integration with MTS's infrastructure and billing platform.

“What differentiates SPB solution from other offerings is a quality of mobile TV watching experience it provides across all mobile devices. SPB solution includes features that make mobile TV watching very natural. The collaboration with SPB will allow us to fulfill the expectations of MTS subscribers on the highest level,” said Pavel Roytberg, Internet Projects Director, MTS Group.

Dubbed MTS TV, the new service features picture-in-picture mode, which allows users to scan through different television channels easier, full hardware support, integrated TV guide, as well as “transparent” on-screen controls.

“Working on MTS TV project we delivered solution that can fully meet the needs of the largest telecommunications provider in Russia with its 100+ million audience. We are happy to offer MTS subscribers the highest quality mobile TV solution that has already gained the reputation of the best-in-class mobile TV worldwide,” said Vassili Philippov, chief operations officer, SPB Software.

According to SPB Software, the MTS TV application is available starting today for all major mobile platforms on the market, including Android, iPhone/iPad, Symbian, Windows Mobile, bada and BlackBerry.