14 DAY TRIAL // Red Dead Redemption has seen quite a bit of success since its launch about two weeks ago, with some sources saying that the Western-themed videogame managed to sell no less than 10 million copies worldwide.
And, now, Rockstar, the company that put together the open world experience, is ready to translate some of it into the real world, launching a specialist store that can be accessed to get playing cards with custom profiles, dice, some TNT bars and even specialized soap. For those who want to show off their love for Red Dead Redemption on the move, there are also T-shirts on offer, bearing both the imagine of the main character and the motto “Outlaws to the End.”
The soap is especially interesting as its description claims it is “tough on Blood and Manure,” two of the substances that modern gamers are unlikely to meet on a regular basis. The playing cards and the dice also look pretty good, especially for the price of just 10 dollars. It's interesting to see Rockstar deliver content previously not included in a Collector's Edition or in preorder deals.
The move on Rockstar's part is linked with its strategy of building a second franchise it can rely on to bring significant revenue alongside Grand Theft Auto. By creating hype around Red Dead Redemption and by encouraging gamers to engage with the series in the real world, the studio is developing an environment where the sequel might draw in even more players.
Those who crave for more Red Dead Redemption but don't want to get some dynamite sticks can look forward to June, when Rockstar is set to deliver new cooperative missions for the game, allowing players to work as a team in order to complete objectives.