14 DAY TRIAL // Paramount Pictures announced the launch of a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases. Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones and choose to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.
"Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience," said Boris Fridman, Chief Executive Officer for Crisp Wireless. "We are truly excited about Paramount's innovative approach to the mobile medium. This is an ideal site for our mLogic Media platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies."
Crisp Wireless provides companies with a new medium to reach their customers, to create new sources of revenue and capitalize on the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets.
"We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions," said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment. "Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners."