14 DAY TRIAL // On2 Technologies announced an agreement with Texas Instruments under which the two companies will collaborate to implement On2's TrueMotion VP6 and VP7 video compression formats on Texas Instruments' OMAP Platform and DaVinci technology for mobile handsets and digital video applications.
"This is a far reaching agreement in that Texas Instruments' technology leads the industry for mobile handsets and IP video devices," said Bill Joll, president and CEO of On2 Technologies. "What this means for On2 and the market in general is that VP6 and VP7 based cross platform high-quality video will be available for a wide range of mobile, IPTV, and web video devices."
Under the agreement, the two companies will share technology and development resources with Texas Instruments' development partners and community for the optimization of VP6 and VP7 codec performance for different applications. Earlier this year, On2 became a Texas Instruments development partner, further extending the availability of VP6 and VP7 codecs to Texas Instruments' development community.
"On2's video compression is setting the trend for a lot of applications in mobile handsets, web video, real time video conferencing and others, and the need for devices to support such applications is growing," said Charlie Gonsalves, DSP Third Party Network marketing manager, Texas Instruments. "Through this agreement we anticipate acceleration of availability of highly optimized solutions that our customers can leverage to bring to market applications based on Texas Instruments' technology."
The use of On2's VP6 technology in Adobe Flash Player 8 and 9 has made On2's VP6 technology become a widespread web video standard, currently used by top web video sites and user generated content and social networking services. The On2 VP7 codec, the latest generation of the company's TrueMotion codecs, is used in applications such as Skype video conferencing and AOL AIM. To date, On2's proprietary (TrueMotion VP6, VP7) and standard-based (MPEG-2, MPEG-4, H.263, H.264, VC-1) codecs have known more than 1 billion deployments on desktops worldwide and more than 200 million on mobiles.