Nokia and EMI Music Share Mobile Content Agreement

Nokia and EMI Music have announced a marketing and content agreement in which EMI artists, beginning with Capitol Music Group artists Lily Allen and Red Jumpsuit Apparatus, will be featured in Nokia's Flagship Store locations worldwide, as well as Nokia's Experience Centers, theater locations and certain Nokia music-related websites across North America. Further more, EMI will be the exclusive major label provider of music content for the retail program, and new content from its artists will be added and featured every 60 days.

The companies are collaborating to introduce consumers to new mobile entertainment products through hands-on experiences with new music on the mobile platform at multiple Nokia consumer touch points. For example, Nokia's six flagship stores around the globe will feature in-store videos and point of sale material featuring EMI artists, its retail staff will use EMI artist content to demonstrate its newest music-enabled handsets, and EMI content will also be prominently featured on select Nokia consumer websites. Consumers can obtain free downloads, wallpapers, videos, ringtones and more from the EMI Featured Artists via in-store demos, which may include lessons in side-loading content.

Each Nokia Flagship Store features a dynamic retail environment with state-of-the-art multimedia displays. These displays invite guests to try out the features of a wide range of Nokia products, while giving fans access to exclusive mobile content from EMI artists. In 2005, the Nokia Theatre opened in Times Square, bringing top-name music and other live entertainment acts into a 2,100 seat venue in the heart of Manhattan. The company also opened a series of Nokia Experience Centers that offer additional opportunities to learn and explore the possibilities offered by Nokia products.