14 DAY TRIAL // Nokia and Enpocket, world leader in mobile advertising, announced today that they reached an agreement for the Finnish company to buy Enpocket. Currently, Enpocket delivers services and technology that enable companies to plan, design, execute, optimize and measure mobile advertising campaigns all around the globe. Enpocket's acquisition will help Nokia speed-up its mobile advertising business, taking advantage of Enpocket's platform and solid partnerships with operators, advertisers and publishers. Furthermore, Nokia will gain a team of experts in global mobile advertising, as Enpocket's staff is composed of more than 100 specialists.
Tero Ojanper?, Chief Technology Officer at Nokia, said: "Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market. This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
Headquartered in Boston, USA, Enpocket is a privately-held company with a platform featuring innovative delivery system and mobile advertising campaign management, characterized by excellent consumer insight, measurement and targeting. Enpocket's platform delivers mobile advertising via multiple formats: MMS, SMS, video, mobile Internet advertising etc.
"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world," says Mike Baker, Enpocket President and Chief Executive Officer. "Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices."
Subject to customary closing condition, the agreement between the two companies will be closed by the end of 2007.