14 DAY TRIAL // This year's Electronic Entertainment Expo (E3) in Los Angeles took a big step into the direction of its more successful iterations as all of the big companies arrived and made some pretty interesting announcements, the likes of two new Metal Gear Solid games or Left 4 Dead 2.
But one press conference from which many gamers and media representatives expected big news was Nintendo's. Sadly, the Japanese company didn't meet their expectations, unveiling things like Super Mario Bros Wii or the Wii Vitality Sensor, which made a lot of people scratch their heads.
That made Nintendo president Satoru Iwata quite sad, as he revealed to Nintendo Everything that the conference generated a lot of discussions inside the corporation. “As for the media briefing at E3, of course we had many internal discussions after that. Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products.”
He exemplified his statements with Super Mario Bros Wii, which was demonstrated by four people on stage. “This year, however, with the New Super Mario Bros. Wii, four people lined up with Wii Remotes was not a scene that no one had ever seen. Those who actually had the chance to play understood how the game would change with four people playing simultaneously, but we could not address that fun sentiment at the media briefing.”
Finally, Iwata added that future press conferences would be focused on telling the fun side of the announcements to both the media and the viewer, whether he was watching it online, on TV or right there in the conference hall. “Now we strongly feel that we need to look into finding a better way to demonstrate the products' appeal better at E3 in these times where more people are watching it online via web cast not only in the U.S. but all around the world, than the number of audience who actually watch it in the theater.”
Let's just hope that Nintendo will have something interesting to show next time it makes a press conference, because that is the most important thing of all.