Iworld

New iPhone Commercials: FaceBook and... Cars

Nothing on the newly introduced 16GB iPhone though

By Filip Truta, Apple News Editor

6th of February 2008, 12:02 GMT

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Apple, the company launching the most wanted mobile phone ever developed, has recently released not one, but two new iPhone commercials (in the typical iPhone spirit), showing off Facebook and web-browsing using Safari, apps that have already been available with the fancy device, yet apparently not well explored by users. Apple makes no mentioning of the new 16GB iPhone in either commercial, which is pretty strange, given that the new model was introduced just yesterday.

According to sources on the web, this marks the first time Apple has

shown a web application on the iPhone in a commercial. "If you love Facebook so much that you check it all the time on your computer, just think how great it would be to check it every time you're... well, nowhere near your computer," Apple says in the FaceBook commercial.

The "Cars" ad is even better. Apple says: "Say you're out shopping for a car and the salesman says: 'This is the best deal in town, guaranteed!' Sounds good. But let's say you want a second opinion. That's when having the entire Internet on your phone sounds even better!" Ring, Ring - Jenifer calls, end of show.

As boring as these two commercials may sound to those who own an iPhone and use it to the max, Apple must convince everyone to use the phone's features wisely, especially the Internet, to put the device to good use. That and of course take everyone else who hasn't got one aboard.

The iPhone is an Internet-enabled multimedia mobile phone. It has a multi-touch screen with virtual keyboard and buttons, while its main functions include those of a camera phone and a portable media player. However, iPhone has much more to offer, such as text messaging and visual voicemail, Internet services including e-mail, web browsing, and local Wi-Fi connectivity and more.

It is a quad-band mobile phone that uses the GSM standard, hence its international capabilities and support of Enhanced Data Rates for GSM Evolution (EDGE) data technology. Messages can be listened to and deleted in a non-chronological order by choosing any message from an on-screen list. AT&T, O2, T-Mobile and Orange had to modify their voicemail infrastructure just to accommodate to this new feature.

TAGS:

iPhone | Apple | ad | commericial | FaceBook

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