14 DAY TRIAL // After expanding its streaming business in Canada in September of this year, Netflix seems determined to make its entrance into other parts of the world as well, a company representative recently stating that its international growth will continue during 2011.
As Cnet reports, during a recent interview, a Netflix spokesman said the company was "talking about other regions in the world," refusing to disclose any further information except that Netflix would "allocate significant dollars to it."
In addition, more evidence regarding the expansion plans were uncovered when unnamed sources claimed that the company is working with advertising and media agencies across the world in order to determine ad placement possibilities.
But all these latest developments were not unexpected as Netflix's CEO, Reed Hastings, has already voiced its opinion regarding the company's future in October of this year.
"By every measure, we are now primarily a streaming company that also offers DVD-by-mail," Hastings said in a statement accompanying Netflix' third-quarter financial results.
"At the same time, the introduction of our streaming offering in Canada in late September has provided us with very encouraging signs regarding the potential for the Netflix service internationally."
Although no specific figures were given regarding the popularity of its streaming service in Canada, Netflix expects it to become profitable until September of 2011.
In 2004, Netflix also had plans of expanding its business in the UK, but the company decided to postpone these plans as it intented to focus on the US market.
Growing its business outside of the US means that Netflix would be forced to compete with the already established on-demand streaming services present in those counties.
As a result, some of its competitors could prove to be Lovefilm in Europe and Tsutaya discas in Japan, Lovefilm's service being already available on the PS3 and the PC. (via Ubergizmo)