Daily 3-minute episodes delivered on mobile phones

Feb 16, 2007 14:27 GMT  ·  By

Mywaves and renowned underground DJ, SKEE DJ, announced SKEE.TV, a new free urban lifestyle show that can be watched on mobile phones. SKEE.TV will be a daily two to three-minute mobile TV program delivered free to Mywaves users on their mobiles.

On SKEE.TV, DJ SKEE will take viewers inside what's hot, what's not and where the action is. Episodes will range from celebrity interviews to adventures with professional athletes, from behind the scenes at the hottest NBA All Star parties to the latest on the underground music scene.

"My venture with Mywaves is the latest component in my mission to bring the hottest urban entertainment to the mainstream through mobilevision," said DJ SKEE. "My daily shows will allow users to have VIP access to events, music and fashion literally in the palm of their hands thanks to the innovation of Mywaves and SKEE.TV."

"DJ SKEE's fan base represents the on-the-go and on-demand generation," said Rajeev Raman CEO of Mywaves. "Mobile youth has a near insatiable appetite for new kinds of original entertainment and they don't want to be restricted to viewing what's cool to times pre-determined by a network or to when they happen to have access to the Internet. SKEE.TV shatters the barriers - delivering edgy, relevant content directly to mobile phones. DJ SKEE will become the face behind a whole new genre of entertainment for this audience."

Viewers can tune in to SKEE.TV for free, and have it and other videos automatically sent to and updated on their mobile phones by signing up for Mywaves. Until February, 18th, SKEE.TV will premiere with daily episodes, broadcasting from the NBA All Star Week in Las Vegas. More information on SKEE.TV can be found here.