14 DAY TRIAL // Mobango, the owners of Mobango.com - a website for publishing, converting and sharing user-generated content for mobile phones - announced that site members now have access to 1Gb of memory for their "WAP locker". This feature of the site enables members to store their favorite videos, images, ringtones, games and software for sharing prior to downloading onto their computer or mobile phone. The increase in memory available to users is part of the development of the 2.0 version of the site, designed to improve user experience.
"More and more mobile user-generated content is being created and shared everyday," said Fabio Pezzotti, CEO and founder of Mobango. "As phone technology and memory allocation advances, we're also seeing an increase in the sophistication and size of the files being uploaded to the Mobango site, with mobile videos proving particularly popular. By increasing the amount of memory available to our members, we are responding to this trend and the needs of our users as they can now store larger videos, and thousands of ringtones, pictures, and applications."
The 2.0 version of the site also introduces some social networking tools, including the addition of messaging groups that enable users to find and manage friends and create private groups. These tools enable users to personalize their mobile experience by sharing content and creating groups based on common interests and tastes. Mobango members can store files on the website and choose what they want to share and with whom. The site currently has over a thousand groups created by networks of friends that want to share their mobile files privately.
The development of Mobango.com is being funded by 2 million euros invested by London-based venture capital fund Doughty Hanson Technology Venture in January. Ivan Farneti, appointed by Doughty Hanson to join Mobango's Board of Directors, declared: "The ongoing evolution of the Internet has seen a huge market developing around sharing user-generated content, as seen with the success of sites such as YouTube and MySpace. This trend, combined with the take-up of mobile Internet being driven by mobile broadband and flat rates for data downloads, is resulting in new opportunities to create and grow online digital communities." He continued: "Mobango is well positioned to make the most of this opportunity as it already offers a seamless experience for both web and mobile phone users looking for personalization and mobile entertainment."