Microsoft Ready to Launch Bing Fund Investment Initiative

"We're working on something fun and will have more to share soon" is what users can read on a new website coming from Microsoft, called Bing Fund.

A Twitter account has been associated to the website as well, also with few to none details on what the initiative will be all about. All that said account explains is that the project aims at helping users to “make the world a better place.”

However, it appears that the Redmond-based software giant might be set to take the wraps off the initiative sometime in mid-July, most probably before the end of this week.

In fact, ZDNet’s Mary Jo Foley managed to uncover some more info on the project, which has Rahul Sood, the founder of VoodooPC, as its head.

The program is meant for entrepreneurs (and) startups in Bing, Rahul Sood’s LinkedIn profile notes. Bing Fund is being detailed a bit on Microsoft’s job posting website as well.

According to the company, it will be "an Angel Incubator working with startups and accelerators to bring a wave of innovation to OSD."

Here’s what said job listing reads:

“The Bing Fund portfolio includes startups working on the web, desktop, mobile and console. Because of the pace and variety of Bing Fund startups, the type of work (for a creative director on the Bing Fund) can vary hugely.

We are looking for the whole package: someone who can go from a concept - articulating the high level concept - to driving the experience from incubation through to creation of production assets.

You have demonstrated ability to effectively partner with developers and entrepreneurs to shepherd end to end experiences from concept to ship. You have knowledge of natural user interface (NUI) paradigms and have experience in designing experiences with multiple input modalities."

Apparently, the program will be aimed at all startups and innovators, and might not require a focus on Microsoft products, even if it all starts from one of the most popular services the company has today.

Of course, Microsoft's Online Services Division also includes MSN, adCenter, and other services, all of which generate revenue through selling searches and advertising.