The two companies announce they'll co-develop an 'interactive entertainment product'

Oct 31, 2007 08:06 GMT  ·  By

Just last month, Electronic Arts was announcing to have signed with Elevation Partners to get their mitts on VG Holding Corp, owners of both BioWare Corp. and Pandemic Studios. Yesterday, LucasArts and BioWare Corp. have announced that they have entered into an agreement to create an "interactive entertainment product." It's most likely going to be a game, but if they want to be so secretive, that's fine with us. They're going to have to burst out sooner or later.

As the official report confirms, product, details will be unveiled at a later date. What we know so far is that the game will be developed and published by BioWare and LucasArts respectively, "pushing the boundaries of the gaming market" (you know how these press releases go), by combining the strengths of two hot-shot companies today.

"LucasArts has a deep commitment to developing compelling stories and characters for the unique medium of interactive entertainment, and we have been searching for a developer that shares this value. We found this in BioWare," said Jim Ward, president of LucasArts. "Through our previous collaborations, we know that BioWare has an impressive ability to blend gripping stories with technological advancements, and we believe that our upcoming product will deliver an experience that will span the traditional boundaries of video game entertainment."

"BioWare's mission is to deliver the best story and character-driven games in the world, delivering powerful emotional experiences to our fans." said Ray Muzyka, chief executive officer, BioWare Corp. Added Greg Zeschuk, president of BioWare Corp., "The collaboration with LucasArts allows us to combine our passion for creating high quality and innovative experiences with those of a company dedicated to bringing only the finest games to market."

There's something very interesting within the games market this time around: EA acquires BioWare, yet BioWare does developing deals by itself. Why doesn't the report say: EA has announced that they've given BioWare a go-ahead to become friend with LucasArts for an upcoming project...? Because it wouldn't work, that's why...