14 DAY TRIAL // The smartphone market is a wild jungle where big companies are trying to steal each other's customers, when they’re not suing one another for the most stupid reasons.
LG is one of those companies that are not necessarily in the center of these patent wars, but that’s not because it failed less than other companies.
For the time being, given the fact that LG has yet to achieve the level of success that other Asian companies have already attained, such as Samsung or HTC, the South Korean handset manufacturer has slipped under the radar.
However, things might soon change as the company has big plans for the future. In a recent interview for INEWS, Kwon Bong-suk, managing director of LG Mobile Communications, unveiled the company’s plans to launch a new “thinking smartphone.”
It appears that LG decided to switch focus from adding more features to mobile phones to building really innovative devices from ground up: “We'll make a product that can closely connect with consumers which will set a new rule of the game.”
LG’s official added that the so-called “thinking smartphone” would be an intelligent tool that can take decisions based on some pre-defined algorithms. Basically, the phone would be capable of searching in the background for anything that would improve the user’s experience.
Bong-suk further explains that “preparations for the development of the thinking smartphone are underway,” and offers a good example of how this device may work.
The intelligent phone would be able to wake you up at 5:30 AM even though you have previously set it for 6:00 AM, just because it noticed that there’s a high chance that the traffic on the way to work at that time would be very high.
In the same piece of news, Bong-suk revealed that LG was still interested in launching a $100 smartphone, but only if that didn’t compromise the value of user experience in such a way that it wouldn’t attract customers anymore.