14 DAY TRIAL // Advertisers are now offered the possibility to extend Interactive Video and Interactive Interstitial campaigns to reach Google's Android operating system, as Google Mobile Advertising team has just announced the availability of a new Android SDK for publishers.
The number of Android-based devices being activated each day is on the rise, and the same applies to the AdMob publisher network and traffic for the mobile OS.
As a result of increased demand from advertisers and Android publishers, the company has brought the interactive video and interactive interstitial ad units to the Android operating system.
“Based on demand from both advertisers looking to reach a cross-platform audience and Android publishers looking to maximize their revenue potential, we are launching interactive video and interactive interstitial ad units on the Android platform,” a recent post on Google Mobile Ads Blog reads.
“By identifying the screen resolution, size, and network connection speed we are able to serve users the optimal viewing experience.”
The interactive ad units already proved successful on Apple's iPhone, and should offer advertisers reach more users on more platforms.
Mobile advertisers should enjoy the possibility to reach a wider audience across platforms and devices since the said solution is now available for Google's Android operating system.
“Auto-play Interactive Video Ad Unit for Wolfman movie opening on app load in Angry Birds AdMob interstitial ads are reserved for developers of the most popular and engaging iOS and Android apps,” the said blog post continues.
“These high value ad units can be placed at app-open or in-app and provide an additional option for premium publishers to effectively monetize their user base.”
According to the post, AdMob run more than 120 video and interactive interstitial campaigns all around the world since the firs of them was launched in November 2009.
One of the first companies to come up with their ads for Android is CBS Mobile, and they already seem pleased that the new ad units are available on the mobile OS.
Philippe Browning, Director of Advertising and Operations at CBS Mobile, commented: “AdMob's interstitial video ad has been an effective unit within several of our key iOS apps, so it's great to see the same unique functionality is now available for Android.”