14 DAY TRIAL // T-Mobile has launched an outdoor campaign in order to promote their Music Jukebox music download service. Only a week ago, it has been released and now T-Mobile is looking into making it among the most popular services for their subscribers.
The Music Jukebox service allows its users to access more than 500,000 tracks, including songs from renowned and hip artists. Users can browse, download, store and then play digital music at CD quality right on their mobile phones.
Ringtones currently account for more than 60 percent of all music downloads which take place over mobile phones. This is also a large figure when it comes to high sound listening quality songs which have been downloaded through similar services. Moreover, the Music Jukebox is only one product part of the Ear Phones collection, which stands for a new category in handling music files on personal mobile phones.
"Music is part of everyone's life. Now it can be part of their mobile life - wherever our customers are, whenever they want. If the technology had been available to provide music in your phone when mobile first launched, by now this world would probably have 1 billion mobile music phones", said Nikesh Arora, Chief Marketing Officer, T-Mobile at the time when this service has been launched.
The campaign which will promote T-Mobile's music service has been created by Knetic and is based on innovative concepts which manage to interact with people in a unique way. LCD touchscreens have been set in public spaces in order to make it possible for people to experience the entire process of using Music Jukebox. People can press images on the phone and select music tracks, video trailers and product information, just as they would from their own handset when using T-Mobile's service. Moreover, the campaign will also feature beer mats, washroom panels and bar runners.
The touchscreens will be placed in bus shelters in UK, with two of them in central London.