14 DAY TRIAL // Hovr announced the launch of a new mobile gaming community that offers users access to free mobile games. Initially featuring more than 100 titles, the service allows users to play for free mobile games that are subsidized via in-game advertising. In addition, gamers can join the Hovr MobileSpace, a social network that allows players to interact and compete against each other.
"Advertisers are looking for new ways to get important product and brand information in front of the target audience," said Vipul Sawhney, president of Hovr. "At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr's technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community."
Hovr's AdLogic Platform places dynamic targeted and interactive advertisements into mobile content, allowing advertisers to efficiently target ads based on demographic and personal profile information. Users view a quick commercial before the game begins and may see product placement embedded within the game. The profile information, which is kept private by Hovr, allows the AdLogic Platform to dynamically deliver relevant advertisements to users most likely to be interested in that content.
The list of games offered by Hovr includes popular titles such as Underground Racer, Hugo Cannon Cruise and Texas Holdem'. Hovr has signed distribution agreements with 15 major game publishers, including Robotube Games, Kiloo and Ozura, and is continuously adding new titles to its catalog.
Jason Cirillo, founder of Robotube Games, explained the benefits gained by publishers that chose the ad-subsidized game distribution method: "Hovr is offering Robotube an innovative new way to make money from our mobile games. Our games can reach a vastly larger audience when they are downloadable for free. Typically, game producers are paid per download, but Hovr is paying us based on usage. By earning mobile ad revenue each and every time our games are played, a popular game stands to earn its developer exponentially more money."