Help the Seductive French Woman in Nokia's Viral Marketing Campaign

Nokia comes with a unique and intriguing campaign in order to promote the Multimedia Car Kit CK-20W. On the company's website there is a game with a captivating storyline which uses this new release coming from this company in order to complete several tasks.

"You don't need to look, you just need to drive", says the French woman when she gets in your car. Indeed, the game allows you to play the role of a fatal French woman's driver. All you have to do is drive her to specific locations in Paris in order to help her meet several suspicious characters that hand her several objects.

Frankly, the game is quite tedious, as there are little or no challenges in getting the French woman to the locations she indicates. All you have to do is keep the up arrow button pressed on the keyboard and make sure that you take the turns when she says so. Anyway, far from Need for Speed gaming performances. The car acts on account of predefined moves, which proves to be quite boring especially when driving in straight lines.

Of course, the car GPS is the center of attention in this entire game, as it was supposed to be, actually. Neither the suspense background music nor the sexy accent of the French woman is supposed to make the highlights of this presentation game, but only the Nokia Multimedia Car Kit. This is the only thing that will help you complete your task when you get lost and the French woman stops hinting you which way to go.

There is no reason for judging this presentation by normal gaming standards, but by those of an advertising campaign. When considering this, the concept behind the site and the game appear as innovative and exciting. Indeed, Nokia has managed to break the boundaries of normal advertisements for GPS systems with this viral marketing campaign, called "The Passenger".