14 DAY TRIAL // Hands-On Mobile announced the Hands-On Mobile Runtime Environment (HOMBRE), a rapid-development platform that revolutionizes how mobile applications are built and deployed. Based on simple server-side development, HOMBRE makes rich, interactive mobile applications a reality for all mobile users regardless of their phone type, and puts mobile development within reach of anyone who has built simple XML-based services.
To demonstrate the strength of the HOMBRE platform, the company will award $50,000 to the creator of the most innovative HOMBRE widget. The contest is an integral part of the HOMBRE Developer's Network launching in the second quarter of 2007.
"From a developer's perspective, HOMBRE makes creating rich mobile applications as simple as web publishing. HOMBRE applications and content are automatically optimized for any handset, regardless of carrier, without compromising the user experience," said Hands-On Mobile Chief Technology Officer Michael Temkin. "By eliminating the need to individually port each application to more than a thousand handsets, HOMBRE cuts both development costs and time to market."
Utilizing a thin downloadable client, HOMBRE makes it easy to create the kind of dynamic mobile products, ranging from social networking applications to customized mobile storefronts. The HOMBRE platform also provides marketing and revenue opportunities, including targeted ad serving and real-time research and feedback. In addition, publishers can deliver new functionality, updated navigation or fresh content at any time without any user intervention or performance lag.
The HOMBRE Developers Kit will be available in the second quarter of 2007. Hands-On Mobile will also release a suite of HOMBRE-based applications, including social networking and community applications, video and audio sharing products and new multiplayer games.