14 DAY TRIAL // The first day of the Google I/O 2010 developer conference was packed with announcements, but much of the two-hour or so keynote speech was dedicated to the enterprise sector. Though Google has been putting a lot of effort into its business services, it looks like the company is now ready for a full frontal assault. Google unveiled several technologies and tools aimed at enterprise developers, but the biggest announcements were the deep partnership with VMWare and the App Engine for Business.
“Today, we’re excited about two important developments: Google App Engine for Business now enables customers to deploy their own internal apps on Google’s cloud infrastructure, and our collaboration with VMware on cloud portability gives enterprises the ability to build apps using familiar tools and deploy them to their cloud of choice or to on-premise infrastructure,” Matthew Glotzbach, director of Product Management, Google Enterprise, wrote.
The two announcements complete Google’s strategy on the enterprise front. There are now three main avenues that the company is pursuing, which give businesses flexibility in finding the solution that is perfect for them. Google’s approach is enabling choice.
A business looking for a tool for a particular problem can find a solution within the Apps Marketplace launched a couple of months ago. The Marketplace lists products that integrate with Google Apps, using the same infrastructure, management, and so on, but that are developed by third-parties.
Of course, Google provides several solutions itself with its Apps suite, which has just gotten a new member, Google Wave. This is the second pillar of Google’s enterprise strategy.
The final option is new, the Google Apps Engine for Businesses. As the name implies, it’s a version of its existing cloud computing service designed for the enterprise market. The idea is to enable companies to create applications for internal use built on Google’s cloud infrastructure.
Cloud solutions are available from a number of vendors, each with its own particular twists. At the same time, different companies prefer different approaches. This is where part of the partnership with VMware comes in. Through the tools Google and VMware made available, developers will be able to create a single application that will be compatible with Google Apps for Business but also VMware’s Spring platform and any other cloud infrastructure from VMware.
Google I/O 2010
- Chrome Web Store
- WebM, Google’s Open Video Format for HTML5
- WebM - A Technical Overview and Possible Legal Issues
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Google Wave is Now Open to Everyone
- Google Wave for Apps and New APIs - Google Storage for Developers - Google Buzz API - Android 2.2 Froyo Is Lightning Fast - Google TV Set to Conquer the Living Room - Music May be Coming to the Android Marketplace - YouTube Leanback for Google TV - Presenting the New Fonts API