14 DAY TRIAL // Telenity announced that Geocell, mobile operator in Georgia and a joint venture company of Fintur Holdings BV, has chosen Telenity's next generation video-enabled Canvas CoolRings, a personalized Video Ringback Tone application, for deployment in its 3G network. Telenity also successfully deployed its Canvas VideoMail application in Geocell's network.
"We deployed the video mail service and successfully demonstrated first video RBT service for 3G network from Telenity during our 10th year anniversary," said Osman Turan, General Manager at Geocell. "We will continue to offer our subscribers best in class 3G services that improve their every day communications and allow them to personalize their mobile experience with video-rich content. Telenity has always been one partner we can trust on to provide us with such next generation value added services."
Ringback tones replace the traditional ringing, busy or call waiting tones callers hear while waiting for their call to be answered. Canvas CoolRings takes ringback tones to a new level by combining customizable video and audio content. Subscribers of the Canvas CoolRings service can personalize their communications with a variety of multimedia content, including music videos, celebrity clips, personal messages, infotainment clips or promotional messages. Users can assign different video ringback tones to different callers or groups of callers based on date, day or time; and can choose to be notified via SMS when new video content is available.
The Canvas CoolRings supports Web, WAP, SMS, and Interactive Video Portal (IVP) interfaces. It supports numerous content types and can be integrated with Telenity's content management platform or a third party solution to allow secure and independent management of multiple content providers.
"Audio ringback tones continue to grow in popularity all around the world. Video ringback tones build on this momentum and allow operators to offer a medium for self-expression while increasing revenues and maintaining customer base," said Dilip Singh, CEO of Telenity. "Geocell is a valued customer and we are delighted to partner with them on 3G converged value added services."