GMT Files Patents for Interactive Multimedia Advertising Delivery on Mobiles

Recently, Global Mobile Technologies has announced filing for patents regarding the real-time delivery of user-requested content with interactive advertising to mobile phones.

Consumers will now be able to receive and enjoy superior multimedia content, which will include relevant advertising, on any IP-enabled mobile phone. The Push-It offering enables Internet advertising to be translated into a mobile ready format with 'click through' and 'call through' capabilities and is compatible with over 1,000 mobile devices currently available on the market, having been specifically optimized for each model.

Designed to automatically arrive on mobile phone screens with a ring alert voice call, Push-It will eliminate the need of using the mobile browser. It will deliver rich web content directly to the phone, according to the user's preferences.

Through Push technology, the user-requested content and multimedia files will be delivered directly to the user, without the complications of a web browser or having to search for the actual content.

"Push-It solves the problem of delivering rich, interactive advertising to any mobile device, while allowing content owners to maintain control over the look and feel of messaging," said Jeff Harrison, CEO of Global Mobile Technologies. "We are introducing another dimension and value to the previously limited reach of mobile phone marketing."

Global Mobile Technologies, the implementer and inventor of Push-it data delivery technologies is mainly aiming to redesign the way mobile users send and receive data to the Internet. The Push-IT platform is currently being previewed for advertisers, content providers and the press, with a full-scale roll out being scheduled for the third quarter of this year.