14 DAY TRIAL // UK mobile phone carrier Everything Everywhere, the joint venture created through the merging of Orange and T-Mobile UK, has just announced plans to launch a number of 30 new stores in the country before the end of the ongoing year.
The company already operates a number of over 720 stores around the UK, but plans on expanding its presence due to the fact that demand for new communications services is growing among consumers.
All of the new stores should add new jobs on the high street, and are set to be branded Everything Everywhere, while offering both T-Mobile and Orange services and products.
Basically, users will be able to enjoy more options and a wide range of products when it comes to their wireless experience.
“Everything Everywhere stores are designed to give customers an enticing, visual and interactive experience in order to 'inspire, excite and educate',” the wireless carrier announced.
“The stores showcase new apps, smartphones and tablets from the biggest names in the industry, and put the focus on service rather than just sales. Store staff receives extensive training, with a focus on helping customers discover more from their mobile devices.”
The company already conducted a series of retail trials, including the launch of joint Orange and T-Mobile stores, along with a series of Orange and T-Mobile concession stores, and that of Everything Everywhere-branded stores.
Apparently, all these trials were successful, with a footfall up 25 percent, and with customers 60 percent more likely to recommend Orange and T-Mobile products and services based on the experience.
The wireless carrier is also set to continue trialing other retail formats, including the aforementioned concession locations, as well as 50/50 joint Orange and T-Mobile stores.
“The new stores will be branded Everything Everywhere and will sell Orange and T-Mobile products. It means that by the end of this year we’ll have created more opportunities for our people, more choice for our customers and more potential for our business,” Tom Alexander, CEO of Everything Everywhere, said.
“The trial results have already shown us that we’ve tapped into an incredibly successful and highly engaging customer experience formula within the Everything Everywhere format, and that our two brands Orange and T-Mobile, as well as our customers, are benefiting.”