14 DAY TRIAL // CBS announced the launch of three new sites aimed at the mobile users. The list of sites comprises the CBS Mobile Store and two advertising-supported mobile websites for sports and news.
The "CBS Mobile Store" is an online destination which allows consumers to download a wide range of exclusive mobile content, including games, special wallpapers and voicetones created specifically for cellular phones. In addition, the online store will offer two industry firsts: "Live wallpapers," featuring scenes from hit CBS reality shows that can be downloaded in the form of still images within hours of broadcast; and daily mobile video alerts from David Letterman, called "Dave TV," featuring the funniest moments from the previous night's show. CBS Mobile Store content is available either for a one-time download charge or at a subscription rate. The technology behind the CBS Mobile Store is provided and run by m-Qube, part of VeriSign.
The first of the two WAP sites, CBS SportsLine, features real-time scores and the ability to control fantasy sports teams from the mobile phone; while CBS News offers mobile users direct access to full stories and images of near real-time breaking news events. Both websites are ad-supported on most carriers, with the content available for free to mobile users. CBS worked with mobile-solutions firm Volantis to build the WAP sites.
"We are breaking new ground with these robust wireless offerings just as we did when we were the first to launch video alerts last year," said Cyriac Roeding, Executive Vice President, CBS Mobile. "The CBS Mobile Store and WAP sites represent the most innovative sites of their kind. The content is designed and made specifically for mobile, but at the same time it offers a seamless link to our top television shows. We call this 'platforming content' to mobile."
In the upcoming months, CBS Mobile will launch WAP sites featuring content from CBS Entertainment, The CW, "Entertainment Tonight" and CBS's online entertainment news service Showbuzz.com.