14 DAY TRIAL // Microsoft and Burns & McDonnell, a full-service engineering, architecture, construction, environmental and consulting services firm, announced on Monday that the latter has chosen the features and capabilities of Dynamics CRM 2011.
Moreover, the duo said that Microsoft’s Dynamics CRM 2011 capabilities weighed more than what Salesforce.com and Oracle Fusion CRM had to offer.
Dynamics CRM 2011 offers fast and easy deployment functionality, and this was one of the main factors that determined the company to choose Microsoft’s offering over rival solutions.
Burns & McDonnell expects to start the 1,600-seat CRM deployment in spring. It should increase the productivity of its employees and will also improve sales and services.
“Our company has doubled in size in the past five years, and we needed a new CRM solution to support our growth,” said Kris Paper, director of information technology for Burns & McDonnell.
“The ease of use, flexibility and ability to integrate the client experience across all our global practices that Microsoft Dynamics CRM provides will help us meet our business requirements and maximize our client relationships as we continue to grow.”
Paper also notes that Dynamics CRM’s user interface appeared more appealing than the Salesforce.com and Oracle CRM solutions.
Moreover, the deep Outlook integration in Dynamics CRM was of great importance in choosing Microsoft's product. It should enable the company to “reach rapid user adoption with minimal training.”
“The feedback from our employees who were on the evaluation team has been phenomenal,” Paper added.
“They see the value and really feel we’ve looked out for their best interests. In fact, many of our salespeople want to begin reaping the benefits as soon as possible and have asked to be early adopters — that never happens.”
Microsoft Dynamics CRM will provide users with an integrated, 360-degree view of customers across Burns & McDonnell’s 11 global practices, so that they could better take advantage of sales opportunities.
“Microsoft Dynamics CRM fits with our IT strategy of unlocking the value of data,” Paper said. “It will be much easier for teams in different locations and global practices to access, use and share information so everyone can see all the activities related to a client’s experience.”