Broadcom's Advanced Power Management Unit Used in New Samsung Phone

Broadcom announced that its power management unit is now shipping with the new SGH-J750 mobile phone manufactured by Samsung Electronics. Broadcom's BCM59001 power management unit delivers both optimized system-level power consumption and lower overall system cost in mobile handsets.

"Broadcom power management technology draws from the company's extensive experience in mixed-signal, analog and system-on-a-chip development. It is adding a key component for the expanding universe of cellular handsets, personal media players and other devices," said Adam Spice, Vice President and General Manager of Broadcom's Power Management line of business. "The adoption of our PMU solution by a leading mobile phone OEM like Samsung is strong validation of our technology and strength of our product portfolio."

The evolution of cellular networks to 3G technologies, as well as the increasingly sophisticated multimedia applications for mobile handsets has led to a growing need for advanced power management functionality. Broadcom's response to this challenge is the BCM59001, an advanced power management solution that reduces total system cost and is flexible and scalable enough to manage the most demanding power requirements.

The Broadcom BCM59001 PMU provides DC-DC power supplies with very high efficiency over a wide range of loads, a smaller footprint and fewer external components than other solutions, enabling longer battery life and lower overall system cost and size. The Broadcom BCM59001 PMU is offered with a complete set of software and device drivers to enable a high level of programming flexibility. The software includes programmability for the device's integrated linear and switching regulator output voltages, enabling fast and efficient correlation between the power source and multiple integrated components. The BCM59001 also provides a flexible programming architecture to customize all of the default settings and start-up sequencing of the device's linear and switching regulators.

Broadcom has announced its entry into the power management unit market in November 2006. The launch of the BCM59001 last year and its deployment in the new Samsung SGH-J750 phone strengthens Broadcom's position as an advanced power management solutions supplier.