14 DAY TRIAL // BooRah announced a partnership with 4INFO to launch a new mobile restaurant review guide. The guide is intended to provide an efficient way to find restaurants throughout the San Francisco, Los Angeles, and New York metro areas.
With this partnership, BooRah plans to extend restaurant reviews and ratings via its Syndicated Reviews Platform to the mobile phone. The new service will allow consumers to perform easy text-based searches for the best-reviewed local restaurants from any cell phone. The service will benefit both the users, by providing them with a quick way to find the best nearby restaurants, as well as restaurant owners who will have access to a new way to promote their businesses.
"The BooRah/4INFO partnership is an excellent example of how 4INFO's powerful mobile search service brings timely information to users who desire the most useful information no matter where they are," said Zaw Thet, CEO of 4INFO. "The flexibility of our partner platform allows BooRah to provide highly relevant review and rating information right to a consumer's cell phone."
BooRah is a personalized review guide that provides users with a smart way to find restaurants. BooRah's natural language processing technology automatically condenses a collection of online reviews from bloggers, professional critics and consumers, and synthesizes these results with users' specific search criteria.
"BooRah is the only service that can actually transform the millions of online restaurant reviews from across the Web into short, concise summaries and in-depth ratings," said Eric Moyer, co-founder and CEO of BooRah. "With this partnership, BooRah now enables consumers to easily receive the review 'buzz' that's going on out on the Internet in a concise, easy-to-read summary form right on their cell phones."