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November 23rd, 2010, 08:53 GMT · By Alex Vochin
Black Friday Deals Not So Great Anymore, Study Reveals |
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This week is a very important one for the United States, where they're celebrating Thanksgiving (on Thursday), followed by what seems to be one of the year's biggest shopping periods, also known as Black Friday, when the biggest stores offer all sorts of discounts in order to draw-in customers bent on a shopping spree that, however, will apparently leave them less than satisfied, according to a recent study.
The study was carried out by Western Union with Wakefield Research and is meant to promote the former's money transfer services, which means that it might actually be just a tad biased (since, after all, they're promoting the gift of cash this year, following the rather poor economic period that's affecting pretty much the whole world).
However, its results are pretty interesting, all things considered, since they reveal the fact that six in ten consumers agree that Black Friday sales are not as big of a deal as they're made out to be.
According to the survey, the real reason shoppers are skipping Black Friday sales is not because they prefer to shop online, but instead because in-store sales did not meet their expectations.
More than half, 53 percent, of last year's Black Friday shoppers admit that it's likely they spent more than they saved, even though they shopped on what is often considered the year's best day for retail deals.
Of those consumers who went Black Friday shopping last year, 30 percent now admit that Black Friday wasn't worth their time.
What's more, the survey also revealed that 27 percent of those who shopped on Black Friday last year wish they would have stayed home instead.
Of course, we're waiting for this year's Black Friday to see what's what on the US market, and whether sales on this very special day will drop or not, but given the fact that the United States are not really going through their best-ever economic period, we're pretty sure that sales won't go as well as they did over the past couple of years.
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