NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Webmaster / SEO-Related

SEO-Related


AdWords Improves Ad Click Technology

Several updates for the advertising platform

By Bogdan Popa, Security and Search Engines Editor

6th of April 2007, 06:49 GMT

Adjust text size:


Google Ad on Softpedia
Enlarge picture
AdWords is an advertising platform owned by Google that received an important update through the adverts distributed by AdSense. Yesterday, the search giant confirmed an interface update for
the adverts included in AdSense, the Google service that allows users to earn money by placing ads on their websites.

Although the search giant confirmed only the new appearance on the ads, it seems like the improvements are concerning even the click technology and the way users are able to click the ads. As you know, all the Google ads are displayed into a border marked by the company, allowing the users to click anywhere in the rectangle to visit the ads. Using the new updates, the visitors of the page must click straight on the ad link showed by Google.

"Second, we've modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser's site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible," Daniel Dulitz, Product Manager for the Google.com ads user interface, sustained on the official blog of AdWords.

As the company announced yesterday, only some of the users are able to see the adverts because the search giant is updating them periodically. In the recent period, Google made important efforts to improve its advertising platform. Take for example the deal made with EchoStar able to bring the Google adverts on the TVs from all over the world.

TAGS:

google | adsense | adwords | improvement
Read by 864 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
Good (3.5/5) 6 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


Google Invites Advertisers to Google Ad Placements

Fresh Interface for Google Ads

Google Officially Announced TV Ad Campaign

Google Helps You Advertise in Newspapers

Official Tips for AdSense Ad Placement

Google Tests Flash YouTube Adverts

First Preview of Google Video Ads

User opinions:

No user comments yet.
Be the first to express your opinion using the form below!

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM