14 DAY TRIAL // Mobile advertising consultancy Advertising2Mobile has been launched in order to help media advertisers, publishers and agencies monetize advert campaigns that are aimed at mobile Internet users.
Since web browsing on mobiles has become quite popular, and its popularity is further increasing as each day passes by, due to improvements in bandwidth, pricing as well as the screen size of handsets, brand marketers now have the opportunity of promoting their products and services to consumers via the mobile Internet. This is expected to both drive web traffic and maximize revenues.
Adam Brogden, Managing Director of Ad2Mob, comments, "Mobile advertising is much more than simply web banner advertising on the mobile phone, it represents a new and exciting channel for Advertisers, Publishers and Agencies. Mobile sites provide an opportunity to present highly targeted messages to specified customer groups, and in our experience mobile site banners are ten times more effective than web banners with click through rates of 15% achievable with mobile advertising."
According to Brogden, Ad2Mob has already established a number of exclusive channels and can offer more than 30 million page impressions per month through the Ad2Mob network and over 80 million pages per month globally through partner channels.
Due to the continuous decline of traditional offline media, brand marketers are looking for new ways of reaching the target audience and Ad2Mob is meant to help the companies achieve that, by enabling them to develop and launch their mobile advertising strategies. Ad2Mob builds on over ten years of experience in mobile site development, content creation and mobile marketing and is thus able to provide its customers with a self-managed or complete outsourced mobile advertising service.