14 DAY TRIAL // QUALCOMM's subsidiary, MediaFLO, and AT&T announced they have signed a definitive agreement to deliver mobile entertainment and information services to AT&T's wireless subscribers.
AT&T will launch the high-quality mobile TV services from MediaFLO USA on phones specifically designed with an intuitive, easy-to-use user interface that will optimize the TV viewing experience. In addition, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007, including a multicast video clip distribution service, a datacasting application for realtime information and entertainment, and audio services. The two companies expect to launch the service in late 2007.
"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."
"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."
MediaFLO USA aggregates popular content from some of the world's best- known brands, optimizes it for the mobile environment, and delivers it to subscribers over the company's dedicated network. In addition to TV-quality, full-length programming and short-form video clips, MediaFLO USA will provide an enhanced consumer experience with an intuitive user interface and fast channel changing without buffering.