14 DAY TRIAL // Since 1998, Vertu, a subsidiary of the Finish mobile phone manufacturer Nokia, has been delivering luxury mobile phones. This means that each and every one of its models probably cost one’s salary for an entire year, in case we’re talking of an average income.
The Vertu phones are the epitome of exclusivity in the mobile phone industry. Think, if you will, that you get your own personal concierge with your phone and it is at your disposition 24/7 no matter what. More than that, these devices do more than provide you with information regarding your mobile - they also make it happen, and by “it” you should understand anything you can think of, from travel plans and gift ideas for your fiancé(e), to arranging for a private jet to take you to a meeting, and more. If it sounds appealing, it’s because it actually is.
Now, the luxury Nokia brand will mark its 10th anniversary by releasing a white gold Vertu “Signature” branded handset that costs “only” £24,000. The phone comes with an especially composed piece of music performed by the London Symphony Orchestra and a “concierge” button offering expert advice and assistance, and has a patented keypad made of solid ruby bearings.
Vertu president Alberto Torres said, “Vertu was ahead of the times. Now you can see how successful the industry has become, as more competitors are looking to enter this space.”
The Signature Vertu phone is available in stainless steel at £7,540, in yellow gold version for £18,000 and white gold for around £24,000.
So far, this phone seems to be quite promising. Even if chances are slim that regular folks will ever get to call themselves proud owners of such a device, we might as well have a closer a look at its specs. However, yet another problem appears here, as they are almost altogether absent – other than the fact that you can make calls, send messages and multimedia messages, this phone doesn't have anything special. This, in turn, translates into spending a small fortune on just a phone that's made out of precious metals and gems. Is it worth it? That only depends on who’s buying it, of course.