YouTube Launches FastForward Channel for Budding Marketing Professionals

YouTube Launches FastForward Channel for Budding Marketing Professionals

The channel features over 100 videos from a number of experts

No Ads on Twitter This Year, But Commercial Accounts Are Coming

No Ads on Twitter This Year, But Commercial Accounts Are Coming

With the site expected to generate revenue this year

Yahoo Rolls Out Massive $100 Million Ad Campaign

Yahoo Rolls Out Massive $100 Million Ad Campaign

With the "It's Y!ou" tag line

  • Finances
  • By Lucian Parfeni
  • September 22nd, 2009
Ad Tech Startup Rubicon Raises $9 Million

Ad Tech Startup Rubicon Raises $9 Million

With a third round of funding

AOL's Tim Armstrong Optimistic About Ad Market Revival

AOL's Tim Armstrong Optimistic About Ad Market Revival

Also plans to make a lot more changes in the company's management structure

Facebook Partners with Nielsen to Launch Brand Lift

Facebook Partners with Nielsen to Launch Brand Lift

A new product to measure ad effectiveness

Yahoo to Spend $100 Million in New Marketing Campaign

Yahoo to Spend $100 Million in New Marketing Campaign

"It's You!" will be the new tag line

  • Games
  • By Andrei Dumitrescu
  • September 16th, 2009
Advertising Is Ineffective for Videogames

Advertising Is Ineffective for Videogames

Says NPD Group study

Yahoo to Reveal All-Out Ad Campaign Next Week

Yahoo to Reveal All-Out Ad Campaign Next Week

To focus on its strength as online portal

Google Loses Another Ad Sales Exec

Google Loses Another Ad Sales Exec

David Fischer will take several months off before returning to another position

Direct-Response Ads Tested on Facebook

Direct-Response Ads Tested on Facebook

Prompting users to fill out a small survey

Facebook and MySpace Make Up 17% of the Display Ad Market

Facebook and MySpace Make Up 17% of the Display Ad Market

Social networks serve 21 percent of the display ads in the US

Google Tests Video in Search Ads

Google Tests Video in Search Ads

In an effort to get more ad deals from the entertainment business

Google Makes the AdWords API v2009 Available for All Developers

Google Makes the AdWords API v2009 Available for All Developers

The new version represents a significant departure from the previous release

Google to Allow Third-Party Ad Networks to Use AdSense

Google to Allow Third-Party Ad Networks to Use AdSense

The networks will have to meet some strict standards

MySpace Welcomes New Ad Sales Head

MySpace Welcomes New Ad Sales Head

Wenda Harris Millard will handle the day-to-day operations at the social network

Google Celebrates Five Years Since Its IPO

Google Celebrates Five Years Since Its IPO

The company is now worth around $140 billion

 
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