The company shows just how expensive new iPhones are

Sep 18, 2018 09:58 GMT  ·  By

The pricing of the 2018 iPhones is already an overly-discussed topic, and pretty much everyone agrees that these new models are way too expensive.

And while demand for the new iPhones may be impacted at some level, Apple rivals found the prices to be just the perfect opportunity to actually promote their own products.

Xiaomi, for instance, has launched special product bundles in China that use the names of the new iPhones and are available for the same prices. The difference, however, is that for this price, you get more than just a phone.

For example, the XS Max bundle, which is available for the price of an iPhone XS Max, comes with a phone, a laptop, a fitness tracker, and Bluetooth earphones.

Xiaomi has included only latest-generation devices in this campaign, like the Mi Mix 2S, the Mi 8, or the Mi 8 SE, and the Mi Band 3.

iPhone shipping this Friday

The message is as clear as it can be: why should you buy a smartphone that costs so much when you can actually get a smartphone and so many other products for the same price?

But as AA writes, the difference could reside in the value that all these devices bring, though it goes without saying that many people may be attracted by the offer simply because paying that much on an iPhone doesn’t make sense.

Xiaomi’s special bundles are available in China exclusively, and there’s no word on whether the company plans to launch them elsewhere or not. The chances are that it does not, especially because Xiaomi hasn’t made it a big deal and the promos hit the shelves rather quietly.

In the meantime, iPhones are getting ready to ship this Friday to the first customers, and you can still buy the top-of-the-range model for no less than $1,499 in the United States.