14 DAY TRIAL // Xiaomi is likely to record a major market share increase this year, according to a new forecast, with the company likely to secure some 13 percent of the entire mobile market.
Strategy Analytics explains there’s a chance Samsung would remain the world’s leading smartphone company despite Apple shortly taking over the top spot, but throughout the year, the Cupertino-based iPhone maker would stick to the second position.
Xiaomi, on the other hand, will remain the number three name in the charts, with a market share increase from 11 percent to 13 percent.
Overall, there’s a chance 2021 would witness the sale of 1.4 billion smartphones, a minor increase from 1.3 percent last year.
“Xiaomi is just one brand in a Chinese wave sweeping the global smartphone market. Trade tensions aside, Vivo, OPPO, Transsion, Realme, OnePlus and others will launch dozens of new 5G smartphone models worldwide in 2021. We think several Chinese vendors, like OPPO, now have their eyes set on the premium 5G smartphone category, a segment currently dominated by Apple iPhone and Samsung,” Strategy Analytics explains in a forecast.
Africa and Middle East markets
In the case of Africa and the Middle East, Samsung and Apple would secure the second and the third places, respectively.
“The report also notes that in Africa & Middle East, Transsion will pass Samsung as the largest vendor with Samsung falling to second place. Xiaomi will surge into third place ahead of Apple. In the Western European markets, Xiaomi will solidify its grip on third place after Apple and Samsung,” the forecast reads.
Overall, Samsung is expected to stick to its 20 percent market share, while Apple will also continue to control 16 percent of the market. Vivo, on the other hand, will also increase from 9 percent to 11 percent, while OPPO will grow 1 percent to eventually secure 10 percent of all phone sales in the world throughout 2021.