14 DAY TRIAL // While Apple’s CEO Tim Cook said the iPhone 11 is off to what he described as a “very strong start,” no actual specifics have been provided on the market performance of the new-generation iPhone.
But according to a report by Bloomberg, demand is so high that the Cupertino-based tech giant has decided to increase production of the iPhone 11.
Earlier this year, Apple reportedly asked suppliers to manufacturer between 70 and 75 million iPhones, and now the company required its partners to accelerate the production in order to reach the upper limit.
This is living proof the company expects demand for the iPhone 11 to remain strong towards the end of the year, and this makes total sense given the holiday sale boost is just around the corner.
Lower prices boosting demand
However, Bloomberg says there are two major factors that are pushing customers towards the purchase of an iPhone 11.
First of all, it’s the lower price of iPhone 11. A direct successor to iPhone XR, iPhone 11 is available from $699 in the United States, down $50 from the original price of the model it replaces. This makes iPhone 11 a very appealing product, especially in markets where Apple has until now struggled to compete against more affordable Android devices, like China.
And then, it’s the outdated hardware on older iPhones. iPhone 6 and iPhone 6 Plus are no longer supported by iOS 13, and certain capabilities, like the battery life and the camera, are said to be incentives for many customers to upgrade to a new-generation iPhone.
Apple is also expected to launch a cheaper iPhone in the first quarter of 2020. The second-generation iPhone SE could be based on the iPhone 8 and start at $399, according to recent analyst forecasts. The device would feature new-generation hardware like the Apple A13 chip, but instead come with downgrades in the RAM and camera departments in order to keep the price at a lower level.