14 DAY TRIAL // Microsoft has made a silent change to its Windows 10 App Developer Agreement, essentially allowing devs to generate increased revenue if their apps are published in the Microsoft Store.
Beginning March 5, Microsoft charges only 5% for app purchases made in the Microsoft Store, unless the titles that customers buy aren’t games.
The change isn’t new, and it was actually announced by Microsoft last year at the Build developer conference. However, it was projected to come into effect in 2018, but Microsoft decided to delay it until this week for a reason the company did not disclose.
“Starting later this year, consumer applications (not including games) sold in Microsoft Store will deliver to developers 95% of the revenue earned from the purchase of your application or any in-app products in your application, when a customer uses a deep link to get to and purchase your application,” the software giant said in an announcement last year.
“When Microsoft delivers you a customer through any other method, such as in a collection on Microsoft Store or any other owned Microsoft properties, and purchases your application, you will receive 85% of the revenue earned from the purchase of your application or any in-app products in your application.”
Games not included
Microsoft allowing developers to make more money with their Windows 10 apps is certainly the right approach if the company wants the Microsoft Store to grow. Until now, however, all these efforts haven’t really paid off, as the Microsoft Store hasn’t improved at the pace the firm expected.
Nevertheless, publishing apps in the Microsoft Store can bring a series of benefits to developers, despite the share that goes to Microsoft every time customers purchase their apps.
The fee they pay to Microsoft for Store purchases is typically much smaller than the other costs related to a different distribution model, not to mention the enhanced updating system that’s available once the app is listed in the Store.
Via MSPU