14 DAY TRIAL // As it happens every year, tech giants release new ads for the holiday season, and Apple and Microsoft are among the first to do it this time.
Just as expected, both are rather emotional, though, for 2018, the two companies have embraced different approaches for their holiday ads.
First off, it’s Microsoft, who turned to the Xbox Adaptive Controller to show how technology can empower every person on the planet to do anything.
The software company turned to Owen, a nine and a half-year-old boy suffering from Escobar Syndrome, which limits his mobility, to showcase how investments in technology, in this case, the Adaptive Controller, can reduce the impact diseases have on people’s lives.
“The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us,” Microsoft itself says about its ad.
Apple’s animated ad
Apple, on the other hand, is trying to remind people to be creative and never be afraid to share their creations.
Cupertino doesn’t specifically advertise any of its products, though a MacBook can be seen throughout the ad, but instead suggests that the “gift of creativity” can be achieved with an Apple product.
The company has turned to an animation with a brilliant audio theme in the background this year, choosing Billie Eilish’s “Come Out and Play” for the video.
You can watch both holiday commercials below and let us what you think about them in the box after the jump. The videos could also get 30-second versions that may show up on TV, with Apple also releasing a making off clip to reveal how its own commercial came to be.
