We were right: the top iPhone does cost a small fortune

Sep 13, 2018 07:33 GMT  ·  By

Apple has finally taken the wraps off its new-generation iPhone, and the star of the show is undoubtedly the iPhone XS Max coming with a 6.5-inch OLED screen.

And while the iPhone XS Max is pretty much the largest and the most powerful iPhone, it’s also the most expensive in history, topping at $1,449 in the United States.

Needless to say, this is just the US pricing, and the device will be substantially more expensive in other markets following the local currency rates and the additional taxes.

iPhone XS Max starts at $1,099, so it’s even more expensive than what most analysts predicted. Earlier this year, it was rumored that iPhone XS Max would replace the iPhone X in terms of pricing in order to start at $999 for the base model.

Original iPhone pricing

However, Apple hasn’t made any substantial changes in this regard, so the iPhone XS itself is available from $999, while the bigger sibling costs $100 more for the entry-level configuration.

What’s also interesting is that in just 11 years on the market, the iPhone has become three times more expensive than the original model.

Back in 2007 when Apple rolled out the first iPhone, the company sold it in the United States start at $499 for the 4GB configuration, while the 8GB model was available for $599. The Cupertino-based tech giant, however, decided to kill off the 4GB configuration shortly after launch, while also discounting the 8GB version to just $399.

Last year, Apple set a new record as to how expensive a smartphone can be, and for the 2018 generation, the company is breaking its very own record with the iPhone XS Max. It remains to be seen how successful this version is going to be, but by the looks of things, any iPhone sells well regardless of price.