14 DAY TRIAL // iPhones seem to remain the best gifts for people out there, as Apple’s flagship product dominated the 2020 Christmas in terms of new device activations.
This is according to data shared by Flurry, with the company revealing the iPhone took no less than 9 spots in the top 10 chart concerning new device activations on Christmas day.
In other words, most people who activated a new phone on December 25, either after getting it as a gift or for a different reason, were holding in hand an iPhone.
And according to the shared data, this iPhone was the iPhone 11, followed by the iPhone XR and the iPhone 12 Pro Max. iPhone 12 comes next just ahead of iPhone 11 Pro Max and iPhone SE. The only non-iPhone model in the charts is the LG K30, which finished 10th this time.
Budget device activations skyrocketing
“Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list. Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place,” Flurry says.
“Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity. But as we reported in an earlier post, the iPhone 12 Pro Max had the strongest launch week out of any Apple iPhone device in the past three years, indicating a strong and long-lasting demand for their most premium smartphone.”
And here’s something Apple should keep in mind: the number of budget devices activated on Christmas has skyrocketed this year, and Flurry says this is a sign people were more concerned about how much money they spend on phones this year.