14 DAY TRIAL // If you still weren’t sure that smartphones are replacing PCs, here’s a new batch of data provided by Adobe for Thanksgiving sales.
The company claims that smartphones have finally managed to overtake desktop computers as the device being used to make purchases online (via 9to5mac), as 54.4 percent of the people turned to mobile for online shopping on Thanksgiving.
This is an impressive growth from 46.1 percent, the data shows.
However, it appears that desktop PCs continue to top the charts when it comes to expensive acquisitions, with Adobe also saying that better deals are typically found on computers and tablets, rather than on smartphones.
“The share of traffic from desktop and tablets declined YoY (desktop at 36.5% vs. 44.3% in 2017; tablet at 9.1% vs. 9.6% in 2017). Specific to revenue, smartphones saw a 36.7% share (desktop 52.8%, tablets 10.5%) of sales, on track for a record weekday figure (vs. 29.1% in 2017). While mobile remains strong, retailers have missed out on $4.3 billion in potential revenue from smartphones this season due to cart abandonment,” Adobe noted.
Major increase in online spending
Adobe also indicated that it expects a significant growth in terms of online spending, revealing that an increase of up to 29 percent from the previous year is likely.
“Based on Adobe Analytics data, we’ve seen $1.75 billion in online spend (as of 5 p.m. ET) on Thanksgiving Day, representing 28.6% growth YoY,” the company noted.
Specifics on what smartphones are being used to shop online haven’t been disclosed, but as the cited source indicates, there’s a chance that iPhones top the charts, though there’s no indication in this regard right now.
However, with Android number one in the United States, Google’s mobile operating system may be leading online shopping this year. Detailed data on Thanksgiving and Black Friday online shopping is expected to be provided in the coming days.