14 DAY TRIAL // Samsung has reportedly made the decision of not launching the Galaxy S21 and the Galaxy Z Flip 2 together in January for a reason that just makes sense: the company wants to avoid the two cannibalizing each other, especially since they’re not both positioned as flagships.
In other words, while the Galaxy S21 is now projected to go live in mid-January, with sales to then start later the same month, the new Galaxy Z Flip will most likely go live after the first quarter of 2021, according to a report from South Korea media.
And this makes total sense. Samsung would give the Galaxy S21 more exclusive time on the market before launching the Z Fold 2, thus making sure customers would actually be interested in giving in a try rather than go for the more innovative model.
Similar approach already being used
While this might sound like a rather smart approach to prevent the two phones from eating each other’s market share, it’s all a strategy the company has already been using for its flagship lineup.
Until now, the Samsung Galaxy S21 always launched in February, with sales going live in February. The Galaxy Note model, which typically boasted similar hardware but came with a stylus, debuted in the summer, again to give the Galaxy S some exclusive time on the market.
Now rumor has it that Samsung plans to merge the two lineups in an attempt to streamline its offering, so the Note would become just a model part of the Galaxy S lineup. The first change in this regard will happen in January when the Galaxy S21 Ultra will feature support for the S Pen, with people familiar with the matter suggesting no Note model would see daylight next year.