Samsung planning a rebrand of its flagship watch

Jul 10, 2018 08:48 GMT  ·  By

In addition to the Galaxy Note 9 projected to see daylight in early August, Samsung is also giving the finishing touches to its next-generation smartwatch also expected to go live sometime soon.

Often referred to as Gear S4, the new smartwatch may eventually launch as Galaxy Watch, according to a recent finding. The device showed up in official South Korean regulators documents, confirming that the Galaxy Watch name is indeed a thing and could be used for the next-generation smartwatch.

While Samsung has remained tight-lipped on this until now, rebranding the device to Galaxy Watch does make sense and aligns with the company’s efforts to differentiate Galaxy as a stand-alone premium brand.

At the same time, it could help Samsung position the smartwatch as a rival to the Apple Watch with a name that makes more sense in terms of marketing.

Rumored specs

The new name, however, won’t be the only big change coming to the next-generation Samsung smartwatch. Rumor has it that the South Korean firm could even replace Tizen with Wear OS, though this looks like a plan that won’t materialize so soon.

Samsung giving up on its in-house built Tizen is something that the company doesn’t seem to be prepared just yet, and while switching to Wear OS could indeed happen at some point in the future, the firm may choose to do it on a different device and not on the flagship model.

At the same time, it’s believed the Samsung Galaxy Watch could come with a larger battery and an improved design with smaller bezels. This means a bigger display is possible as well.

New features could also be included, including a blood pressure sensor that would provide more advanced readings to customers. No details are available as to when the launch could happen, but the IFA 2018 event in September seems to be right moment.