14 DAY TRIAL // Samsung’s new-generation foldables are selling strong, according to the company, as the current models are performing better than their predecessors.
This is what the company itself claims in a press release earlier this week, explaining that alongside the Galaxy Z Flip 4 and the Galaxy Z Fold 4, the Galaxy S22 is also selling like hotcakes.
“The MX Business posted higher revenue and operating profit from the previous quarter driven by new smartphone and wearable launches. Sales of the Galaxy Z Fold4 and Z Flip4 showed strong growth compared with the previous models, despite a challenging market environment. The Galaxy S22 series, launched in the first half, also maintained solid sales momentum, posting significant revenue growth from a year earlier,” the company says.
The strong sales of these models are likely to continue in the quarter, the South Korean company believes, but on the other hand, it admits that geopolitical tensions and other macroeconomic challenges are making the market harder to predict.
However, the approaching holiday season makes Samsung confident that smartphone sales would increase, and needless to say, its top devices are very likely to benefit from this trend.
“Looking ahead to the fourth quarter, market demand for smartphones and wearables is forecast to increase from previous quarter due to year-end seasonality despite ongoing geopolitical issues and macroeconomic instability. Samsung aims to sustain strong sales of flagship products, including foldable devices and S22 series, and expand sales of Galaxy Ecosystem devices such as tablets and wearables. In addition, new mass market smartphone model launches is expected to help drive sales volume,” Samsung says.
The company’s next big release is the Galaxy S23, which according to people familiar with the matter should be announced in January. This is earlier than usual, but Samsung apparently wants to bring the device to the market as soon as possible.