New ad mocks Apple’s battery throttling saga

May 18, 2018 05:07 GMT  ·  By

Remember the notch guy that Samsung used in an ad rolled out in November 2017 to mock Apple, the iPhone, its fans, and pretty much everything related to the iOS ecosystem?

He’s back, and this time, he has a kid, and their purpose is the same as before: make fun of the iPhone in a brand-new Samsung ad for the Galaxy S9.

While we’re not going to give any spoilers because the ad is really funny, there’s something that you should know.

Back in November, Samsung used the new iPhone X as the motif of its advertisement, and this pretty much made sense given that it was the best of the best that Apple had to offer at that point. But this time, the company has moved the focus to the 4-year-old iPhone 6 for a completely different purpose.

The battery throttling scandal

What Samsung does in this new commercial is making fun of the way Apple treats its customers, showing just how frustrating it is for someone who paid hundreds of dollars on an iPhone to have the performance of the device silently throttled just because Cupertino thought this was the better way to go.

Truth be told, this Apple decision has certainly caused one of the biggest waves of criticism against the company in the last decade, and not only that the most vocal ones blasted this strategy online, but many warned that their next phone wouldn’t be an iPhone.

This is probably the worst outcome for Apple coming out of this scandal, and now the company hopes that the battery replacement discounts to $29 would help keep people on board.

Leaving all of these aside, Samsung’s new ad is really fun to watch, and you can find it embedded below. We’ve also included the original notch guy ad and, in both cases, pay attention to every little detail. It’s worth it.